🧩 Using Data Tokens in Messages
A guide to what data tokens are, how to use them, and when they’re most effective.
❓What Is a Data Token?
A data token is a placeholder that allows you to personalize messages using existing information. It helps you send personalized, relevant messages to many recipients at once — while saving time.
You can think of a token as a smart template field, like:
“Hello, [User Name]. Thanks for registering for [Event Name], which will take place on [Date and Time]…”
When the message is sent, the system automatically fills in those fields with the correct data for each recipient.
🧠 Where Does the Token Data Come From?
Data tokens pull information from the following sources:
Hubs – e.g., hub name or link
Objects – e.g., event name, time, place, or ticket info
Community Members or Registrants – e.g., name or contact info
You can use tokens to reference:
The full name of a registrant
The name or link of the event
The date, time, or location of an event
Payment details (if applicable)
Contact information, such as email
📨 Where Can Tokens Be Used?
Tokens can be used in both:
On-Demand Messages – sent to registrants or community members
Trigger-Based Messages – sent automatically after a specific action like registration
They can be displayed across all supported communication channels:
SMS, Email, and WhatsApp (where applicable).
You can preview the message before sending to ensure tokens are properly filled.
🔎 Important Notes
Tokens only work if the related data exists in the system. If a token doesn’t have corresponding data, it may show as empty.
If you're sending an on-demand message to general community members (via the Members tab in the dashboard), tokens related to specific events (objects) won't work — because the recipients aren’t tied to a specific registration.
📋 Common Data Tokens
Here’s a reference table of the most common data tokens, including how they’re labeled in the PRM, what they pull, and how they’ll look in a message.
# | Label Name | Data Token Name | Meaning |
1 | Community Hub Link |
| Link for the Community Hub |
2 | Community Name |
| Hub's title |
3 | User Full Name |
| User name |
4 | First Name |
|
|
5 | Last Name |
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6 | User Address |
|
|
7 | Event Name |
| Event title/name |
8 | Event Page |
| URL to the event page (cancel, see details, etc.) |
9 | Start Date & Time |
| Event start date and time |
10 | End Date & Time |
| Event end date and time |
11 | Event Start Date |
| Only date |
12 | Event Start Time |
| Only time |
13 | Location Text |
| Name of the location (as shown under the event's address) |
14 | Location Link |
| Link to location (opens in default map app) |
15 | Online Event Link |
| Link to join the online event |
16 | Order Details |
| Ticket names, quantity, and total paid |
17 | Ticket Details |
| Ticket name and number of tickets purchased |
18 | Barcodes Link |
| Link to tickets (QR/barcodes) |
19 | Cancel Until |
| Last date registration can be canceled (if defined) |
20 | Add to My Calendar |
| Add the event to user's calendar |
21 | Event Leader Email |
|
|
22 | Event Leader Name |
|
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23 | Event Leader Phone |
|
|
24 | Registrants Number |
| Current number of registrants |
25 | Stop Notification |
| Link to stop receiving notifications |
There are many more tokens available beyond this list.
If you’re looking for something specific or unsure which token to use — just reach out to our Support Team and we’ll be happy to help!